Contents

Voice and Style

Know Your Audience

External Internal

Storytelling

Content Categories

Marketing Various Communications Scripts Social Media Web Content White Papers or Proposals

Using Artificial Intelligence

Guidance From the AP Stylebook

Introduction Capitalization

General Academic degrees Titles

Currency

Numerals

Ages Dates Ordinals Times Units of Measurement

Pluralization

Punctuation

Commas Dashes Hyphens Periods Quotation marks

States and Countries

Localization

English – U.S. versus U.K. versus Australia

Writing and Formatting Best Practice

Abbreviations and acronyms

Ampersands

Bulleted lists

Clause agreement

Exclamation points

Headlines

Photo captions

Repetition

Social Media Best Practice

Adhering to the KBR social media policy

Word count

Tagging

Handles and hashtags

Formatting

Media

Content ideas

Best times to post

Writing style and tone

Commonly Used Words and Terms

Glossary

Government Solutions

Sustainable Technology Solutions

KBR Trademarks and Service Marks

Rules for usage

Government Solutions (GS) – Active marks

GS – Pending marks (currently using the SM distinction)

Sustainable Technology Solutions

KBR slogans/taglines

Keyboard Shortcuts

Punctuation and Symbols

Actions

Diacritical Markings

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