With approximately 36,000 employees throughout more than 28 countries, there’s never a shortage of interesting facts to learn about KBR. Each quarter, KBR Fast Facts fills you in on some new and exciting things you may not know about our people, culture and work from across the globe. This edition of Fast Facts features all things Trinzic.
The name "Trinzic” beat more than 1,200 possibilities.
The search for the new company name started with between 1,200 to 1,300 choices, including nearly 1,000 employee-submitted ideas.
Finding the right name was like winning the lottery.
About 95% of potential names were eliminated early due to trademark conflicts, prior use, duplication or other legal considerations before finalists were even considered.
Trinzic was put through a global test.
Before being selected, the Trinzic name underwent linguistic validation, cultural fit reviews and competitive analysis to ensure it would resonate across markets and stand the test of time.
Trinzic emerged as the clear favorite.
After narrowing the field to a shortlist of just three to four names, one candidate consistently rose to the top: Trinzic.
The logo tells a story.
A stylized "N" at the center of the Trinzic logo represents an axis of action — a point from which experts turn complex data, mission requirements and technical challenges into clear outcomes that enable mission success.
Look closely! You might see infinity.
The shape of the N in the logo subtly resembles an infinity symbol, which reflects continuous innovation, long-term impact and the limitless possibilities associated with Trinzic.
The Trinzic brand is different by design.
The logo and brand identity were intentionally created to look and feel different from traditional government and defense contractors, while remaining credible, professional and enduring.
