Social Media Strategy for KBR Careers Channels

The KBR Careers social media pages align with KBR’s recruiting strategy to promote and fulfill KBR’s hiring needs. These pages aim to depict KBR as an Employer of Choice by building awareness of the KBR brand, company culture, community support and career opportunities. In collaboration with the human resources and recruitment teams, we will create visually appealing and engaging social media posts that include:

• Educational and fun facts about KBR
• Benefits and employee support information
• Hot jobs
• Culture (including work/life balance)
• People features and testimonials
• Awards and recognition
• Career growth opportunities
• High profile jobs requisitions
• Multiple open positions within job categories
• Contract wins and hiring requirements
• Job fairs and events

Focused Collection of Hot Jobs

Hot jobs are promoted individually and collectively. When sharing a collection of jobs with similar titles, we will use a link to the careers site and provide the searchable term. For a list of jobs, the job name and a shortened URL will be used in the post. Below are some guidelines and tactics for creating a focused collection of hot jobs.

• Supporting one contract
• Within one business unit
• Similar job search category
• Similar genre (cybersecurity, engineers, supporting the mission)
• Location-based jobs

Tactics

• Limit the number of hot jobs to 3-5
• Tweets will be limited to only three jobs or what fits within the 280-character limit
• Use employee features and quotes