Imagery
- Unless notified otherwise, all posts should be accompanied by an image, graphic, or video.
- All imagery and graphics published on social media platforms should align with the KBR Branding Guide, which includes trademarked logo, fonts, style and color scheme.
- Images must be cleared for public release and comply with copyright laws.
- Regarding graphics, the text should be limited to bold headers and sub-headers only. Small text and additional details should be written in the post or caption.
- To coincide with the themes for 2025, the preference is to publish photos of KBR people; however, in certain circumstances, project photos and other related imagery are acceptable. Images lead to a 98% higher comment rate, while links to videos can result in a 75% higher share rate.
- Use quality photos.
- Photos should use natural light, ensuring your subject is in the shade.
- Ensure the background of photos is neat, tidy, and clear of distracting elements such as trash cans, wires, or excess computer equipment.
- Photos should be taken in landscape.
- The preference is to publish photos of people. However, project photos and other related imagery are acceptable in certain circumstances.
- Selfies deliver 3x more engagement when posting on a personal account.
Image Sizes by Platform
- Facebook | 1920 x 1080 pixels, 72 dpi
- LinkedIn| 1920 x 1080 pixels, 72 dpi
- X | 1920 x 1080 pixels, 72 dpi
- Instagram | 1080x1080 pixels, 72 dpi (preferred); can use 1920 x 1080 but must ensure that important parts of the image are not cut out on the page grid.
- Instagram stories | 1920 x 1080 pixels, 72 dpi
KBR SOCIAL MEDIA STRATEGY AND STYLE GUIDE