Hashtags, Calls to Action, and Tagging

  • Calls to action (CTA) should include a chevron arrow [»] when linking to webpages.
  • Links should be listed at the end of the post to not distract from post content.
  • Use appropriate hashtags and handles when tagging other people or industry partner accounts.
  • It is recommended to use five hashtags or less.
  • Try to include hashtags in the first reference in the caption.

KBR Handles

Facebook | @KBRincorporated, @KBRcareer LinkedIn | @kbr-inc, @kbr-careers X | @KBRincorporated, @KBRcareers Instagram | @kbr.inc


KBR Hashtags

#KBR #WeAreKBR #TeamKBR #KBRpeople #KBRcareers #KBRcares #KBRZeroHarm #TeamBehindTheMission #KBRSustainability #KBRTechFellow #KBRIntern


Event Hashtags

#KBRCharityGolf #KBRatm #KBROneOcean

KBR SOCIAL MEDIA STRATEGY AND STYLE GUIDE


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