Tiers
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Why we are using a Tiers system.
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Flagship events will require specialised support and services while a lower tier requires more standardised assistance.
This tailored approach ensures that each event receives the appropriate level of attention.
Tiers System Explained
CATEGORY | FLAGSHIP | TIER 1 | TIER 2 | TIER 3 |
---|---|---|---|---|
Positioning | Participation from leading global companies and industry competitors | Notable speakers and participants | Potential speakers | No speakers |
Scale | Internationally renowned speakers and experts | Showcase of industry-specific technologies, products, and services | Regional or industry specific | Local |
Promotion | Extensive media coverage and worldwide press | Regional or national coverage with a targeted audience | Limited media coverage | No media coverage |
Format - Layout | Showcase of cutting-edge technologies and innovations
Multiple exhibition zones covering diverse industries.
Additional opportunities for sponsorship/ engagement: Awards, receptions, dinners, breakfast briefings etc. | Themed exhibition zones focusing on key sectors
Workshops and technical sessions tailored to national industry needs. | One area/zone
Limited workshops | Hotel/room
No workshops |
Format - Opportunities | High profile networking event top 10 key stakeholders and ILT/SLT engagement needed/desired, Interactive, live demonstrations, hands-on experiences, meetings | Networking opportunities for professionals within the country | Limited networking opportunities | Limited networking opportunities |
Breadth of Target Audiences | VIP delegations
Large volume of existing customers, new potential customers and competition - critical to Business Unit growth | Delegations
Track record of winning contracts/ compelling business case for bigger stand | N/A
Business development /
contracts won | N/A
Target audience is present |
GSI Positioning (FNC / KBR/ Joint) | Collaboration sought GSI , STS, GSUS Multiple business unit participation | Potential Collaboration GSI, STS, GSUS
Multiple business unit participation | Potential Collaboration GSI, STS | Potential Collaboration GSI |
Comms Team Involvement | Full events team participation
Full Marketing board participation
Full Graphics team Relevant Directors involvement
Social media campaign Internal comms support
Stuart Holmes utilised / Live posting | Events team participation Marketing board aware
Graphics team GL/BM involvement
Social media campaign | Events team participation Marketing board aware
Graphics team BM involvement
Social media posts | Events team participation Marketing board participation
Graphics team BM involvement
Social media posts |
Event Playbook Criteria | Detailed exhibition brief
Detailed planning schedule Space only stand, stand build
Lots of external suppliers used
Investment case options Networking opportunities essential
Speaking opportunities a must Meeting rooms/ Meeting room planner a must
Data collection options Advertising and sponsorship options
Bidding for delegations VIPs (Hugo)
Comms plan / Social media campaign/internal comms Significant development of (digital) event assets/ data capture
Pre briefing meeting
Pre event organisation
Reg and name badges ordered Safety and security meeting Accommodation booked Shopping list
Comms holiday approval needed Early placeholders in ILT/SLT diaries
Debrief post event for key POC and home team survey Measurements of success identified pre event | Exhibition brief/ business case Planning schedule Shell scheme External suppliers used N/A Networking opportunities identified Speaking opportunities identified Open plan meeting room Data collection Advertising and sponsorship options discussed Bidding for delegations sometimes Comms plan / Social media /internal comms mentioned Significant development of (digital) event assets/ Data capture Pre briefing meeting Pre event organisation Reg and name badges Safety and security meeting Accommodation booked separately N.A N. A Placeholders in ILT / SLT diary Debrief post event for key POC and home team survey Measurements of success identified pre event | Exhibition brief/business case Event planning schedule Shell scheme/ Pop-up stand External suppliers used N/A Networking opportunities identified Speaking opportunities identified Meeting room maybe Data collection Advertising and sponsorship options discussed N/A Social media posts N/A Pre briefing email Pre event organisation Safety and security emailed Accommodation booked separately N/A N/A POC to invite Senior leadership Debrief post event - home team Measurements of success identified pre event | Brief business case Event planning schedule Shell scheme/pop-up stand N/A N/A Networking opportunities identified Speaking opportunities identified No meeting rooms Data collection Advertising and sponsorship options discussed N/A Social media posts N/A Pre briefing email Pre event organisation Safety and security emailed Accommodation booked separately N/A N/A No Senior leadership Survey post event - home team Measurements of success identified pre event |
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