Do's and Don'ts
Examples of Do's and Don'ts
"We do things that matter” tagline and KBR logo should be in one-color, and they should be in the same color, so they are visually tied together.
Please use the one-color KBR logo in this campaign, whether white or dark blue (PMS 281), when placement is on a photo background.
Avoid using a white logo on a light color background where there is not enough contrast.
The tagline should be legible and easy to read.
You can add a subtle blue gradient to the photo if it helps with readability.
The think.kbr.com URL doesn’t have to be next to KBR logo and tagline. It can be anywhere in the layout but should appear lower in the overall hierarchy.
For extreme vertical layout, if it’s not possible to find an image to fill the whole space, you may add a blue-colored block as background for body copy.
Mesh is the right weight.
Mesh is too thick.
Mesh is too thin and lost in the background.
A different way to use the mesh as a design element.
Draft ad design compared to the final version.
- Mesh line weight adjusted
- Mesh properly aligned with top edge of design border
- SM trademark symbol included
- Accent color utilization
- Blue tones added in background photo
DRAFT
FINAL
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